Master Your Story

Your story is the very thing that will bring people to you, your business or your product. Know your why! Why are you the better than your competitors? What is the story (tagline, branding message) that will push you to the forefront in your market?

You must now who you are, what you represent and the inspiration for your customers to do business with you. This is more important than your resume. You should know this inside and out. It is not your elevator pitch it is your VALUE. Whether you are pitching or networking or simply speaking of your business this you must know like the back of your hand!